Learn More about SEO
Want to learn more about search engine optimization? This page is just for you. We’ve compiled the following list of resources to help enhance your understanding of SEO.
iFixit EDU - Glossary of SEO Terms
Our own glossary of SEO related terms that we created just for you! We tried to define all of the jargon surrounding SEO in simple, easily digestible language, so this is a great starting point for those that are not as familiar with the technical terminology.
Wikipedia - Search Engine Optimization
A definition of Search Engine Optimization from an unbiased party. Wikipedia explains the functionality of SEO, as well as the interactions between the various components involved in the equation of search. While most resources for SEO come from websites or consultants offering SEO services, Wikipedia spills the beans without an ulterior motive.
Search Engine Land - What is Search Engine Optimization?
A short and to-the-point video explaining the basics of search engine function and search engine optimization. This video does not go nearly as deep into the topic as many of the other resources on this page, but it’s a great jumping-off point if you prefer video over text.
Moz - The Beginner’s Guide to SEO
A detailed guide to the various aspects of SEO, created by a company that focuses on Search Engine Optimization. This beginner’s guide is divided into chapters, so you can easily navigate to the specific SEO topic you’d like to learn more about.
Google Help Center - Search Engine Optimization (SEO) Starter Guide
A complete overview of the basics of SEO from the biggest name in search. Written for webmasters and online content managers, this guide gives tips on best practices for optimizing content… from the admittedly-biased perspective of Google. However, the information within this starter guide is still a great resource for those looking to understand how search engines in general—and Google in particular—interact with and evaluate content on the web.
Search Engine Land - Essential Guide To SEO
Although this guide is written from the perspective of a training manual for prospective SEO consultants, it does a great job of detailing the various off-page factors that affect how search engines rank pages. This resource may not be as relevant as the others for your work on the SEO Writing Project, but it’s a great addition to your reading if you’d like to learn more about SEO on your own.
Google - Search Quality Evaluator Guidelines
These are the guidelines that Google supplies to their search quality evaluators—who are living, breathing humans and not bots or algorithms. This document provides insight into the qualities that Google values—including qualities they may eventually train their algorithm to evaluate independent of human intervention.
Google Webmasters - Core Updates August 2019
An example of the sort of posts that Google supplies to webmasters whenever they release a core update to their algorithm. This specific update explains their shift in focus to the concept of E-A-T for judging the quality of a page, and it provides a plethora of links to other helpful resources.
iFixit - Tech Writing Handbook
This resource isn’t specifically focused on SEO, but it will teach you how to write awesome content for your users. Clear, concise, helpful, informative, and well-structured writing is still the most important factor in SEO, so honing your writing skills is key to mastering Content SEO.